Not only has E-type been doing a lot of promotion in Sweden and Finland these days and performed at many shows as well, but for the last 2 weeks his music has also been promoted a lot all around Europe - more or less without him knowing about it.

Yesterday the European Championships in Men's Handball ended with Sweden beating Germany after overtime in a fantastic final on home-soil with over 14.000 spectators in Globen Arena in Stockholm, Sweden (Denmark came in at 3rd place after an exciting match against Iceland). Throughout the last 2 weeks of Handball which took the players around Sweden to cities like Helsingborg, Västerås, Jönköping, Skövde, Gothenburg and finally Stockholm has resulted in quite a lot of free promotion for E-type, since a lot of his music has been played inbetween the goals in all handball-matches. It has mainly been songs like "This Is The Way", "Angels Crying", "Here I Go Again" and of course "Life" being the song that was played the most throughout the tournament along with Kylie's "Can't Get You Out Of My Head" (at least that's what we have experienced by watching the matches).

This entire event has really proven to people that E-type is a huge name in Sweden and will hopefully be around Europe as well.

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